5. While the contest was launched on Facebook, it eventually spread to other social and traditional media

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5. While the contest was launched on Facebook, it eventually spread to other social and traditional media channels.

How or why did this occur? Was this desirable from Activia’s perspective?

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Information Technology For Management Advancing Sustainable Profitable Business Growth

ISBN: 9781118357040

9th Edition

Authors: Efraim Turban Linda Volonino Gregory R. Wood

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Question Posted: Nov 18, 2024 02:00 AM

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5. While the contest was launched on Facebook, it eventually spread to other social and traditional media channels. How or why did this occur? Was this desirable from Activias perspective?
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5. While the contest was launched on Facebook, it eventually spread to other social and traditional media

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Information Technology For Management Advancing Sustainable Profitable Business Growth

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