7. One common objective that companies have for social media campaigns is the creation of brand advocates,
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7. One common objective that companies have for social media campaigns is the creation of “brand advocates,”
people who are so excited about the brand that they freely promote it to others. In what ways did this campaign inspire people to become brand advocates?
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Related Book For
Information Technology For Management Advancing Sustainable Profitable Business Growth
ISBN: 9781118357040
9th Edition
Authors: Efraim Turban Linda Volonino Gregory R. Wood
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