Describe customer relationship management (CRM) systems and their role in customer acquisition, retention, and customer lifetime value.

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Describe customer relationship management (CRM)

systems and their role in customer acquisition, retention, and customer lifetime value.

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Information Technology For Management Advancing Sustainable Profitable Business Growth

ISBN: 9781118357040

9th Edition

Authors: Efraim Turban Linda Volonino Gregory R. Wood

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Question Posted: Nov 18, 2024 02:00 AM

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Describe customer relationship management (CRM) systems and their role in customer acquisition, retention, and customer lifetime value.
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Describe customer relationship management (CRM) systems and their role in customer acquisition, retention, and customer lifetime value.

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Information Technology For Management Advancing Sustainable Profitable Business Growth

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