Of all the things that are changing fast and significantly in our world of work, communications must

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Of all the things that are changing fast and significantly in our world of work, communications must be very near the top of the list. This will continue. In the future, we should expect more and better things from how we communicate in terms of how this aspect of management contributes to organisational effectiveness. Only a few decades ago, communications within and between organisational employees and customers was by face-to-face meetings, telephone (landlines!) and posted letters. Consumers were sent monthly bills by post and responded similarly with cheques in the mail. Facsimile machines came and went, and now it's all about digital communications, email and other smartphone channels, yet it is still also all about human-to-human communications such as in meetings. The ease and effectiveness of communications to our mobile phones has meant that the number of communications that each of us receives each day has spiralled up, which is a challenge in itself. Going forward, we have opportunities to maximise the effectiveness of communications using a mix of channels, from human-to- human, digitised, artificially intelligent enhanced technology channels, interactive video and many more. The goal is little changed, which is to use communications channels most effectively to provide information to those whose work and consumption can benefit from it, and to motivate and coordinate work flows. Yet the mix of how we communicate is changed forever and will continue to be so. Knowing how to communicate effectively is a vital part of every manager's job. Good managers know which channels of communication to use for different types of messages, as well as why aspects of communication such as listening, asking questions and giving candid feedback are so important to organisational success. Question How well do you communicate with peers, bosses and subordinates in workplaces, and how will you best use a mix of new and existing technologies do be effective as a communicator in the future?

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Management

ISBN: 9780324317985

7th Edition

Authors: Richard L. Daft

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