Sub-Sahara Africa could be characterized as a region of contrasts: on the one hand there is modernity

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Sub-Sahara Africa could be characterized as a region of contrasts: on the one hand there is modernity and Western influence, and on the other hand tradition and local cultural values.

How do you account for these contrasts? Could the Middle East be characterized in the same way. Explain why

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Understanding Cross Cultural Management

ISBN: 9780273732952

2nd Edition

Authors: Marie Joelle Browaeys, Roger Price

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