Sub-Saharan Africa could be characterised as a region of contrasts: on the one hand there is modernity

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Sub-Saharan Africa could be characterised as a region of contrasts: on the one hand there is modernity and Western influence, and on the other hand tradition and local cultural values.

How do you account for these contrasts? Could the Middle East be characterised in the same way? Explain why.

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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