There are those who think that when doing business internationally it is necessary to follow certain professional codes of behaviour, such as keeping to deadlines, meeting delivery dates and obeying terms of contract. There are others, however, who consider that business culture rather than business convention has a greater influence on the way people work internationally or otherwise. Managers operating internationally therefore need to take cultural differences into account.

Which standpoint do you support? Explain why and give examples on the basis of your experience or analysis.