Bob Leno, a business major, is working on a case problem for one of his classes. In this case problem, the company needs to raise cash to market a new product it developed. Saul Cain, an engineering major, takes one look at the company's balance sheet and says, "This company has an awful lot of goodwill. Why don't you recommend that they sell some of it to raise cash?" How should Bob respond to Saul?