Income statements are presented for the Elf Corporation for the years ending December 31, 2024, 2023, and 2022.

Required: Write a one-paragraph analysis of Elf Corporation’s profit performance for the period.
To the Student: The focus of this exercise is on analyzing financial data rather than simply describing the numbers and trends. Analysis involves breaking the information into parts for study, relating the pieces, making comparisons, drawing conclusions, and evaluating cause and effect.

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Elf Corporation Income Statements for the Years Ending December 31, 2024, 2023, and 2022 (in millions) 2024 2023 2022 Sales $700 $650 $550 Cost of goods sold 350 325 275 Gross profit $350 $325 $275 Operating expenses: Administrative 100 100 100 Advertising and marketing 50 75 75 Operating profit $200 $150 $100 Interest expense 70 50 30 Earnings before tax $130 $100 $ 70 Tax expense (50%) 65 50 35 Net income $ 65 $ 50 $ 35