1. Visit http://www.eurekaranch.com and search for the audio clip of what the company does and how it does it. Listen to the clip. What do you think of the three dimensions of creativity? and not just the whiz-bang, multimillion-dollar type of creativity.96 Even banal tasks can benefi t from a new approach: an offi ce assistant may think creatively about how to manage the company’s fi ling system or fi gure out a simple way to keep track of who is in and out of the offi ce.