26. The Soft-Ad Company is planning for the next month an advertising campaign for one of its clients, Amco. Soft-Ad is considering advertising during sports programmes and during soap operas on TV. Amco has specified the following goals:

Further, the company has budgeted Rs 12 lakhs for these advertisements, which should not be exceeded. It has also estimated that each lakh of viewers by which it falls shorts of goal 1 costs it Rs 2 lakhs on account of lost sales. Similarly, this penalty for goals 2 and 3 is Rs 1 and 0.8 lakh respectively. How should Soft-Ad plan for Amco? Formulate and solve this as a goal linear programming problem.

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Goal 1 Goal 2 : Reach at least 20 lakh high-income-males (HIM) : Reach at least 30 lakh medium-income-families (MIF) Goal 3 : Reach at least 15 lakh high-income-females (HIF) The information about cost and viewers for each one-minute ad slots is given below: Number of viewers per Ad (in lakhs) Ad-slot HIM -Cost per slot (Rs) MIF HIF Sports 5 2 2,00,000 Soap opera 3 8 4 3,00,000