3. Research regional and local periodicals to learn about the norms in the other culture. You might also talk with a friend who attends college in a different region or state to get a more personal understanding of norms in other parts of the country. List of some of the norms in the other location, and compare them with the norms in your area of the country. All savvy managers seem to be familiar with the Japanese custom of exchanging business cards, the French custom of the two-hour lunch, and the South American custom of getting to know potential business partners on a personal level before discussing business.101 But how many managers are aware of the cultural differences that exist within the United States? For example, how many Manhattanites know that in some parts of the country, businesses close down on the fi rst day of hunting season?