Imagine you have just been asked to lead a cultural change programme in a 10,000 strong organization

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Imagine you have just been asked to lead a cultural change programme in a 10,000 strong organization based throughout Europe and the United States. The organization is a microelectronics company which has grown through acquisition and now wants to strengthen its unique culture as one organization emphasizing commercial applications, customer service and innovation. Using the ideas presented in this chapter, describe the approach you would take to leading this initiative and explain why.

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