In America and Japan, Harley has shifted the positioning of its products away from simply motorcycles and

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In America and Japan, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular way of life.

Can this positioning succeed in Asia, Africa, and South America? Why or why not?

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Management

ISBN: 9781118113929

12th Edition

Authors: John R. Schermerhorn

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Question Posted: Jul 29, 2024 06:02 AM

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In America and Japan, Harley has shifted the positioning of its products away from simply motorcycles and

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Management

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