Semler says, “The desire for uniformity is a major problem. But it is a subproduct of the same problems that plague management, which is the need to feel in control, that we’re all on the same page, and everyone is being treated equally. But what I want to ask is,

‘Why do we all need to be on the same page?’ And you realize, of course, that no two people are equal in any respect.” What does his statement have to do with motivation?