The following regression model was developed by a professor to help the owner of a restaurant predict
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The following regression model was developed by a professor to help the owner of a restaurant predict sales:
Sales 70.0 46.5X 1
208.5X 2
where Sales $ sales per month X
1 Advertising expenditure per month X
2
$ value of coupon Forecast sales if the owner decides to spend $500 on advertising and offers a coupon for $5 off one meal for parties of two or more in a month. Forecast sales if the owner decides to spend $400 on advertising and offers a coupon for $10 off one meal for parties of two or more in a month.
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Related Book For
Management Of A Sales Force
ISBN: 115070
12th Edition
Authors: Rosann Spiro , William Stanton , Gregory Rich
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