Name and describe the roles played by buying center participants in the business buying process.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 21, 2024 05:15 AM

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Name and describe the roles played by buying center participants in the business buying process.
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Name and describe the roles played by buying center participants in the business buying process.

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Buying center refers to the group of people family member...View the full answer

Principles of Marketing

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