Prepare an EFE and CPM matrix for McDonald's Corporation using Burger King and Wendy's for competitors. Indicate

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Prepare an EFE and CPM matrix for McDonald's Corporation using Burger King and Wendy's for competitors. Indicate your conclusions, including any strategic implications for areas you would leverage, or weaknesses you believe need to be addressed.
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Auditing Cases An Active Learning Approach

ISBN: 9781266566899

2nd Edition

Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt

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