Read the article and then write a one-page summary of the article,
1.Name of the Article
2.Name of the source and include the Website's address (URL)
3.Author and Date of the article (must be less than one year old)
4.Approximately 50% of the paper content should be article summary
5.Approximately 50% of the paper content should be how it applies to a Marketing class
Link to article: http://www.guardian.co.uk/media-network/media-network-blog/2012/nov/12/retail-changing-habits-shop-online