Select a product you use on a regular basis. Go to the manufacturer's website to learn more

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Select a product you use on a regular basis. Go to the manufacturer's website to learn more about it and more about the company itself.
From the e-Activity, determine the factors that should have been considered when setting the price for the product you selected. Explain your rationale.
For the same product that you selected, distinguish the tactics you would have used to fine-tune the price. Provide specific examples to support your response.
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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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