Target marketing is leading to marketing programs tailored to the needs and wants of local customer groups.

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Target marketing is leading to marketing programs tailored to the needs and wants of local customer groups. Describe how a retailer has tailored its marketing program to the needs of consumers in your neighborhood.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Sep 21, 2024 05:15 AM

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Target marketing is leading to marketing programs tailored to the needs and wants of local customer groups.

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In my neighborhood aretailer initially introduced a sales and accou...View the full answer

Marketing management

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