Define and create a customer persona for your target audience. The persona should describe a made up, composite person representing your target audience for the product or service being offered by the business you selected. Make sure you complete every part of the target audience template, including: Target audience name and image: What name and image represents your target audience and can be used throughout the template? Often a play on something related to your selected business is ideal as it keeps the goal of the persona top of mind. Needs: What is your target audience’s need or needs that your selected business directly serves? Demographics: What key statistical data describes your target audience including, age, gender, household income, education/occupation, and location? Interests: What interests do your target audience share that could potentially relate to your business in some way? Behaviors: What behaviors does your target audience engage in on a regular basis that your selected business can use to reach out or that relates to the business product or service?