Substitutional new products, processes or technologies may force strategists to bet the company on making the transition

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Substitutional new products, processes or technologies may force strategists to ‘bet the company’ on making the transition from old to new. What are the risks and how can they be reduced?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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