Suppose a firm wanted to conduct an interactive survey to predict whether to push marketing efforts aimed

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Suppose a firm wanted to conduct an interactive survey to predict whether to push marketing efforts aimed at families expecting their first child through Pinterest, Instagram or Facebook efforts. The researcher is considering using a single-mode approach consisting of a telephone survey. Critique this decision and offer suggestions for improvement.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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