Suppose each of the questions was administered to 100 respondents. Identify the kind of analysis that should
Question:
Identify the type of scale (nominal, ordinal, interval, or ratio I being used in each of the following. Please explain your reasoning.
a. I like to solve crossword puzzles.
Disagree Agree
1 2 3 4 5
b. How old are you?____________
C. Please rank the following activities in terms of your preference by assigning ranks 1 (most preferred) to 5 (least preferred I.
i. Reading magazines____________
ii. Watching television____________
iii. Dating____________
iv. Shopping____________
v. Eating out____________
d. What is your Social Security number? ____________
e. On an average weekday, how much time do you spend doing your homework anil class assignments?
i. Less than 15 minutes____________
ii. 15 to 30 minutes____________
iii. 31 to 60 minutes____________
iv. 61 to 120 minutes____________
v. ____________More than 120 minutes____________
f. How much money did you spend last month on entertainment? ____________
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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