Suppose that Volkswagen hires a popular singer to advertise its compact automobiles. The campaign is very successful,

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Suppose that Volkswagen hires a popular singer to advertise its compact automobiles. The campaign is very successful, and the company increases its share of the compact-car market substantially. What is Ford likely to do?
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Economics Principles and Policy

ISBN: 978-0538453653

12th edition

Authors: William J. Baumol, Alan S. Blinder

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