Suppose you are trying to determine the top three favourite department stores in your area. You show

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Suppose you are trying to determine the top three favourite department stores in your area. You show customers a shopping mall a list of department stores and ask them to rank their three favourite stores from 1-3 (with 1 being the favourite). What problems can occur with the survey?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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