Suppose you wanted to form highly negative attitudes toward smoking among college students. a) Which attitude component
Question:
a) Which attitude component would you focus on? Why?
b) Which message characteristic would you use? Why?
c) What type of appeal would you use? Why?
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We will generally choose either the cognitive or affecti...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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