Suppose you were asked to design an appropriate communication method to find out students' feelings and opinions

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Suppose you were asked to design an appropriate communication method to find out students' feelings and opinions about the various food services available on campus.
a. What degree of structure would be appropriate? Justify your choice.
b. What degree of disguise would be appropriate? Justify your choice.
c. What method of administration would be appropriate? Justify your choice.
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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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