Sustainable Brand Index takes a closer look at today's sustainable consumers based on how consumers act in

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Sustainable Brand Index takes a closer look at today's sustainable consumers based on how consumers act in different situations and the underlying structures in their attitudes. Sustainable Brand Index has identified four behaviors that consumers show in relation to sustainability and brands: Ego, do not care about sustainability; Moderate, believe that sustainability can be a bit interesting; Smart, curious about as well as interested in sustainability; and Dedicated, zealous and well prepared regarding sustainability. Suppose a sample of 200 consumers, 100 males and 100 females, were categorized into the consumer behavioral groups with the following results:
Sustainable Brand Index takes a closer look at today's sustainable

If a consumer is selected at random, what is the probability that he or she
a. Is classified as smart?
b. Is classified as smart or dedicated?
c. Is a male or is classified as moderate?
d. Is a male and is classified as moderate?
e. Given that the consumer selected is a female, what is the probability that she is classified as ego?

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Statistics For Managers Using Microsoft Excel

ISBN: 9780134173054

8th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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