The 2012 Restaurant Industry Forecast takes a closer look at today's consumers. Based on a 2011 National
Question:
The 2012 Restaurant Industry Forecast takes a closer look at today's consumers. Based on a 2011 National Restaurant Association survey, American adults are categorized into one of three consumer segments (optimistic, cautious, and hunkered down) based on their financial situation, current spending behavior, and economic outlook, as well as the geographic region where they reside. Suppose the results, based on a sample 1,000 American adults, are as follows:
At the 0.05 level of significance, is there evidence of a significant relationship between consumer segment and geographic region?
Transcribed Image Text:
GEOGRAPHIC REGION CONSUMER SEGMENT 67 101 own 83 Midwest Northeast South West Total 60 63 213 57 127 133 418 46 115 125 369 126 302 321 1000 Optimistic Cautious 23 Tuakered don251 126 3802 327 10 Total
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H 0 There is no relationship between consumer segment and geographic region H 1 There is a relations...View the full answer
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