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A Car Dealer S Guide To Digital Marketing You Can Only Improve What You Understand(1st Edition)

Authors:

George Nenni

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Book details

ISBN: 979-8584910051

Book publisher: Independently published (January 19, 2021)

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Book Summary: According to the National Automobile Dealers Association (NADA), new car dealers in the U.S. spend approximately $23,000 per month on digital marketing. In his latest industry book, A Car Dealer’s Guide to Digital Marketing, online marketing expert George Nenni guides dealers through the complex world of digital marketing.In this book, you’ll learn how to:Properly measure ROI from your digital marketing investmentsHold your digital marketing agency and vendors accountablePull your most important KPIs from Google AnalyticsEstablish benchmarks for comparing digital performanceUnderstand digital jargon and acronymsEasy to read. Easy to understand. Hard to beat. A Car Dealer’s Guide to Digital Marketing is an essential resource for any dealer wishing to succeed in today's digital retail world.

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