Business Communication Today(15th Edition)
Authors:
Courtland L. Bovee, John V. Thill
In Stock: 2 Left
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Total Price:
$116.73
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0135891612, 9780135891612
Book publisher: Pearson
Book Price $116.73 : Business Communication Today by Courtland L. Bovee and John V. Thill is a comprehensive guide that distills the essence of effective business communication across diverse settings. The 15th edition of this textbook is acclaimed for its practical, in-depth exploration of communication strategies pertinent to modern corporate environments. This edition incorporates various methodologies, such as digital communications and the influence of emerging technologies like AI and social media on traditional business interactions. Readers will find the solution manual and answer key invaluable for applying concepts in real-world scenarios, as it provides detailed insights into the application of theoretical perspectives. The book's structure is meticulously laid out, beginning with foundational communication principles and advancing through technical writing, presentation skills, and digital communication challenges. The table of contents reflects a logical progression through these topics, making it an essential resource for students and professionals alike. Widely adopted in educational settings, the book has received positive reception for its clarity and real-world applicability, illustrated by case studies and examples. The authors emphasize the significance of clear professional writing and effective oral communication, essential skills in any business environment. This edition updates the discussion on the ethics of communication in the digital age, making the textbook a critical resource in today's rapidly evolving business landscape. Accessible and cheap solution manuals help ensure that this book is a valuable educational asset.
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