E Commerce 2017(1st Edition)

Authors:

Kenneth Laudon ,Carol Traver

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 1 Left

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Book details

ISBN: 0134601564, 978-0134601564

Book publisher: Pearson

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Book Price $0 : Understanding The Vast And Expanding Field Of E-commerceLaudonâ??s E-commerce 2017: Business, Technology, Societyemphasizes Three Driving Forces Behind The Expanding Field Of E-commerce: Technology Change, Business Development, And Social Issues. A Conceptual Framework Uses The Templates Of Many Modern-day Companies To Further Demonstrate The Differences And Complexities In E-commerce Today. An In-depth Investigation Of Companies Such As Uber, Airbnb, Instacart, And Others Kick-off The Course While Preparing Students For Real-life Scenarios.In The Thirteenth Edition, Laudon And Traver Add New Or Update Existing Case Studies To Match Developments In The E-commerce Field As They Exist In Todayâ??s Tech World. They Built In Additional Video Cases For Each Chapter, Making The Material Even More Accessible To Students As They Prepare For Their Future Roles In Business.