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Find Your Market Oriented Competitive Advantage A Toolkit For Strategy And Branding(1st Edition)

Authors:

Markku Vierula

find your market oriented competitive advantage a toolkit for strategy and branding 1st edition markku

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Book details

ISBN: 3031716620, 978-3031716621

Book publisher: Springer

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Book Summary: Competitive Advantage Is The Core Of A Winning Strategy. Still, Only A Few Companies Have A Competitive Advantage. This Book Helps A Business Create A Competitive Advantage. It Replaces Product- And Production-oriented Thinking With A Market-oriented Way Of Thinking. Competitive Advantages Are Created Only By Thinking In New Way. By Thinking What Has Not Been Thought.

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