Fundamentals Of Strategy(1st Edition)
Authors:
Gerry Johnson, Richard Whittington, Kevan Scholes
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Book details
ISBN: 0273736752, 9780273736752
Book publisher: Pearson Education
Book Summary: Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a broader degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organizational structure, management processes and strategic change.
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