Managerial Economics And Strategy(2nd Global Edition)
Authors:
Jeffrey M. Perloff, James A. Brander
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Book details
ISBN: 9780134167879
Book publisher: Pearson
Book Summary: For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world ExamplesManagerial Economics and Strategyuses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
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