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Marketing Research With SPSS(1st Edition)

Authors:

Janssens, Wim;Kenhove, Patrick Van;Wijnen, Katrien

Free marketing research with spss 1st edition janssens, wim;kenhove, patrick van;wijnen, katrien 0273703838,
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Book details

ISBN: 0273703838, 978-0273703839

Book publisher: Prentice Hall

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Book Summary: Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.