Multivariate Data Analysis(7th Edition)
Authors:
Jr, Joseph F Hair;Black, William C;Babin, Barry J;Anderson, Rolph E
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Book details
ISBN: 9811541027, 9789811541025
Book publisher: Springer
Book Summary: For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
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