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Convention Management And Service(9th Edition)
Authors:
James Abbey
Cover Type:Hardcover
Condition:Used
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Book details
ISBN: 0866125086, 9780866125086
Book publisher: Educational Institute Of The American Hotel Motel Assoc
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Book Summary: The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.
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