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Strategic Leadership And Management In The Automotive Industry(1st Edition)

Authors:

Jenny Tran T Hoan My

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Book details

ISBN: 1543782299, 978-1543782295

Book publisher: Partridge Publishing Singapore

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Book Summary: The Automotive Industry Is One Of The Most Dynamic And Competitive Sectors Globally, Constantly Evolving Through Technological Advancements And Market Shifts. "Strategic Leadership And Management In The Automotive Industry" Explores The Critical Aspects Of Strategic Management And Leadership That Drive Success In This Field. This Book Offers A Comprehensive Analysis Of Leadership Theories, Strategic Planning, Operational Excellence, And Marketing Strategies, With A Special Focus On Proton Holdings Berhad, A Prominent Automotive Manufacturer.

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