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Strategic Reputation Risk Management(1st Edition)
Authors:
JUDY LARKIN
Cover Type:Hardcover
Condition:Used
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ISBN: 1349432520, 978-1349432523
Book publisher: Palgrave Macmillan
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Book Summary: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
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