The 1% Windfall How Successful Companies Use Price To Profit And Grow(1st Edition)
Authors:
Rafi Mohammed
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Book details
ISBN: 0061684325, 978-0061684326
Book publisher: Harper Business
Book Summary: “This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
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