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Principles And Practice Of Social Marketing An International Perspective(2nd Edition)
Authors:
Rob Donovan; Nadine Henley
Cover Type:Paperback
Condition:New
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Book details
ISBN: 0521194504, 9780521167376
Book publisher: Cambridge University Press
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Book Summary: Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general
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