The Sales Leaders Guide To Customer Centric Selling How To Drive Customer Loyalty And Optimize Sales Using Data Driven Insights(1st Edition)
Authors:
Christopher Zin
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Book details
ISBN: B0DJ381FQP, 979-8340513243
Book publisher: Independently published
Book Summary: Transforming Your Sales Organization Around Customer NeedsToday's Buyers Expect Deeply Personalized, Consultative Sales Relationships. Building Customer Obsession Throughout Your Sales Organization Now Takes Priority Over Transactional Encounters. This Requires Strategic Alignment Of People, Processes, And Technologies To Each Account's Needs.This Definitive Guide Equips You With The Frameworks To Transform Sales Around Customer Centricity. You'll Gain Proven Approaches To Orient Strategies, Operations, And Culture Around Customer Lifetime Value. The Guide Outlines Steps To Map Individual Journeys, Tailor Interactions, And Empower Teams To Provide Exceptional Experiences.Inside You'll Discover:A Framework To Audit Sales Capabilities And Chart The Path To Customer-first OperationsWays To Reconstruct Account Assignment, Team Specialization, And Incentive Structures Around Customer NeedsMethods To Collect And Analyze Customer Intelligence To Personalize Sales InteractionsStrategies To Center Decision-making And Plans Around Data And AnalyticsApproaches To Integrate Sales With Marketing, Service, And Product Teams Across JourneysWith This Guide, You Will:Assess Your Sales Organization's Customer Focus And Build Executive Alignment On The Future VisionMap Individual Account Buyer Journeys To Uncover Needs And Personalize InteractionsBreak Down Silos To Surround Accounts With Integrated Sales And Service TeamsRethink Account Assignment, Territories, And Incentives Based On Customer Lifetime ValueContinuously Collect Voice-of-the-customer Insights To Keep Strategies FreshIf You Seek To Spearhead A Customer-first Sales Transformation, This Book Provides The Strategic Considerations For Sales Leaders. Now Is The Time To Align Operations Around Account Needs For Enduring Loyalty.Embark Today On The Journey To Make Customer Centricity Your Sales Team's Driving Principle.
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