The Social License How To Keep Your Organization Legitimate(1st Edition)
Authors:
John Morrison
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$9.99
Book details
ISBN: 1349475351, 978-1349475353
Book publisher: Palgrave Macmillan
Book Summary: A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
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