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Thriving As A Minority Owned Business In Corporate America Building A Pathway To Success For Minority Entrepreneurs(1st Edition)
Authors:
William Michael Cunningham
Cover Type:Hardcover
Condition:Used
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Book details
ISBN: 1484272390, 978-1484272398
Book publisher: Apress
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Book Summary: The business world is seeing a remarkable surge in minority- and female-owned companies, setting new standards for aspiring entrepreneurs. To equip you with the latest practical knowledge of minority business development, "Thriving as a Minority-Owned Business in Corporate America" offers a comprehensive guide that covers various aspects such as grants, loans, and market building. This book demonstrates how you can leverage specific laws, institutions, and new technologies to set up and steer your business towards success.The book provides expert coverage of both established and underused resources at the federal, state, and local levels that are dedicated to minority business expansion. By reading this guide, you will learn how to tap into the resources made available by government agencies such as the Minority Business Development Agency (MBDA) and programs like the Offices of Minority and Women Inclusion (OMWI). Additionally, non-governmental funding sources such as banks, credit unions, and venture capital are examined in-depth, with sound advice on approaching each.The author recognizes the critical role that social media plays in leveling the playing field and provides insights on how to leverage online presence to benefit your minority or female-led business. Moreover, the book offers practical guidance on business certifications, tax breaks, credit issues, and other challenges that you may face as an entrepreneur.Whether you are starting a new venture or expanding an existing one, "Thriving as a Minority-Owned Business in Corporate America" equips you with the know-how needed to seize opportunities and succeed in your enterprise.What You Will LearnThis book offers practical guidance to individuals of any race or gender, who are looking to start or support a minority-owned business. It provides insights into specific laws, institutions, and new technologies that can be leveraged to set up and steer a business towards success.In this book, you will discover underused and unrecognized resources at the federal, state, and local level, that are dedicated to minority business expansion. You will learn to differentiate between banks, thrifts, credit unions, angel investors, and venture capital and understand how to approach each of them for funding.The author emphasizes the critical role of social media in supporting minority business development goals. You will examine current and relevant minority business-related social media sites and trends, and learn how to use them to level the playing field.Who This Book is ForThis book is for anyone who wants authentic and impactful information on creating or supporting minority-owned businesses, regardless of their race or gender. Whether you're in start-up mode or looking to expand your business, this guide will equip you with the knowledge needed to succeed.
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