Trading Up The New American Luxury(` Edition)
Authors:
Michael Silverstein ,Neil Fiske
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Total Price:
$0
Book details
ISBN: 1591840139, 978-1591840138
Book publisher: Portfolio Hardcover
Book Summary: A Fascinating Look At Why Millions Of Consumers Are "trading Up" To Premium Goods, And How Companies Can Profit From This Phenomenon. Middle-market Consumers Have More Discretionary Income Than Ever Before And Are Willing To Pay Extra For "new Luxury" Goods And Services-items That Deliver Higher Quality, Technical Advantages, And Superior Performance To Conventional Products. Above All, Consumers Are Looking For Emotional Engagement-they Look To Products To Help Them Manage The Stresses Of Everyday Life, And To Help Them Realize Their Aspirations. A New Luxury Good May Be As Simple As A Shampoo ($9 From Aveda, Versus $3 From Suave) That Brings Moments Of Comfort And Sensual Pleasure, Or As Complex As A Car ($26,000 For A Bottom-of-the-line Mercedes, Versus $20,000 For A Pontiac) That Delivers Feelings Of Safety And Excitement. Clothing, Cars, Beer, Coffee, Kitchen Appliances, Lingerie, Personal Care, Pet Food, Restaurants-in Dozens Of Categories, New Luxury Goods Occupy A Sweet Spot In The Market, Because They Can Sell In Much Higher Unit Volumes Than "old Luxury" Goods, But Command Much Higher Profit Margins Than Ordinary Products. But New Luxury Leaders-such As Callaway Golf, Victoria's Secret, Panera Bread, Belvedere Vodka, Whirlpool Duet, And Williams-Sonoma-create Andmarket Their Goods Very Differently Than Do Conventional Companies. Trading Up Explores What's Driving This Move To Premium Goods, Tells The Inside Stories Of Many New Luxury Companies And Their Leaders, And Offers Insights And Methods That Can Help The Reader Take Advantage Of This Remarkable Phenomenon. The Book Is Based On The Authors' Experience In Helping Clients Create Billions Of Dollars Worth Of New Luxury Products As Well As On Exhaustive Supporting Research.
Frequently Bought Together
Introduction To Operations And Supply Chain Management - 5th Global Edition
Cecil B. Bozarth
ISBN: 1292291583, 978-1292291581
$0 $63.00
The SHRM Essential Guide To Talent Management A Handbook For HR Professionals Managers Businesses And Organizations - 1st Edition
Sharlyn Lauby
ISBN: 1586445286, 978-1586445287
$0 $32.99
Business Ethics Ethical Decision Making And Cases - 13th Edition
O. C. Ferrell
ISBN: 0357513363, 9780357513361
$0 $27.41
Promised Land How The Rise Of The Middle Class Transformed America 1929 1968 - 1st Edition
David Stebenne
ISBN: 1982102705, 978-1982102708
$0 $11.99
Chokepoints American Power In The Age Of Economic Warfare - 1st Edition
Edward Fishman
ISBN: 0593712978, 978-0593712979
$0 $40.00
Pop Why Bubbles Are Great For The Economy - 1st Edition
Daniel Gross
ISBN: 0061151548, 978-0061151545
$0 $28.88