Understanding Business(12th Edition)
Authors:
William Nickels, James McHugh, Susan McHugh
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 126009233X, 978-1260092332
Book publisher: McGraw-Hill Education; 12th edition (February 1, 2018)
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Book Price $0 : Understanding Business by William Nickels, James McHugh, and Susan McHugh is a comprehensive textbook that provides essential insights into core business concepts, making it an invaluable resource for students and professionals alike. The 12th edition of this book covers a wide range of topics, including business trends, global economics, entrepreneurship, e-commerce, financial management, and marketing strategies. This edition is particularly renowned for its user-friendly structure and updated content relevant to today's dynamic market. A key feature of this edition is the 'solution manual' provided, which helps students understand complex theories through practical examples and problem-solving exercises. An 'Answer Key' at the end of each chapter further enhances comprehension by allowing learners to self-assess their understanding. The 'table of content' is organized to facilitate easy navigation between chapters, thereby enabling students to access specific sections on demand. This textbook is praised for its balanced approach between theoretical foundations and practical applications, ensuring readers can apply learned concepts in real-world business scenarios. Its emphasis on critical thinking and analytical skills is necessary for budding entrepreneurs and future business leaders. Understanding Business is well-received in academic circles, offering an interactive learning experience that combines textual analysis and practical applications. This book also delves into the fundamentals of business communication, ethical decision-making, and the role of technology in business operations, ensuring a holistic understanding of the discipline. Featuring cheap but effective case studies, it aids in practical understanding and application.
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Customer Reviews
Trusted feedback from verified buyers
SW
This textbook offers a good overview of business fundamentals, making it perfect for newcomers. I noticed a few areas could use more in-depth discussion, but the overall layout is brilliant. The visuals and real-world applications throughout really helped solidify the concepts. I got an extra discount with my subscription, which was a nice bonus. It's definitely a book I would recommend to anyone starting out in business studies.
BW
I used 'Understanding Business, 12th Edition' for my introductory business course, and it was an absolute delight. The examples provided are relatable and make complex concepts much easier to understand. What's also worth mentioning is how well-packaged it was; the book arrived in pristine condition sooner than expected. I appreciate how the authors structured the content, balancing theory and practice effectively. This book is a must-have for any business student or enthusiast!
AS
Got this for a class and it's pretty solid. The theories are explained in a way that's easy to digest and there are plenty of practical examples. It came quickly and was well-packaged, which is always a plus in my book. I did notice that some of the case studies were a bit dated, but for the most part, it's very useful.







































