The 5th edition of the textbook featured West 49, while the 6th edition features Boathouse; both stores feature similar skate and surf-inspired brands with more than 70 locations across Canada and online stores. Students are likely familiar with both stores, but the trick is to get them to think about Boathouse from the perspective of a marketing manager, rather than a consumer.
1. Suppose you are the marketing manager at Boathouse. How would you describe your value proposition?
2. What specific elements of Boathouse's website and social media presence helps create customer loyalty? What other ways could the company build relationships with its customers?